MODUS AI Associates — Malaysia

Building the World's First AI-Native Business and Lifestyle Operating System

MODUS AI Associates (legal name: Modus AI Associates LLP) is a Malaysian technology company building AI-native business infrastructure for Malaysian SMEs, the global halal economy, Southeast Asia and China. Microsoft builds Windows. Google builds Android. Modus builds AI-native infrastructure.

Who we are

MODUS AI Associates is Malaysia's gateway to China's AI ecosystem, delivering MIIT-certified AI training, enterprise AI transformation and a suite of integrated AI+ Super Apps comprising 35 AI subsystems. The company was founded on 17 December 2025 and is contactable at admin@modusaiassociates.com.

Our founder

Dato' Dr Tan Boon Nunt is the Founder & Director of MODUS AI Associates. He has been a pioneer of Malaysian e-commerce since 1994, was named Ernst & Young Technology Entrepreneur of the Year in 2002, and is a recipient of the Darjah Setia Pangkuan Negeri (D.S.P.N.) in 2022.

Our AI+ Super Apps

  • M-EasyDo AI+ Super App — CRM, omnichannel communication, booking, email marketing, marketing automation, customer support and the Asha AI sales agent. Visit
  • M-EasyTools AI+ Super App — AI content, social media, mail, ads and SEO tools for marketing teams and SMEs. Visit
  • M-EasyCommerce AI+ Super App — webstore, POS, orders, inventory, WMS, payments, carriers, channel sync, analytics and compliance. Visit
  • M-EasyHalal AI+ Super App — halal economy platform covering discovery, faith, community, compliance, merchant operations, finance, learning and a knowledge graph. Visit
  • M-EasySchool AI+ Super App — school management across enrolment, finance and academic operations. Visit

Our markets

  • Malaysia — SME and enterprise digital transformation.
  • Southeast Asia — regional AI platform expansion.
  • Middle East and the global halal economy — an addressable market of approximately USD 2.6 trillion.
  • China — AI ecosystem collaboration and MIIT-certified training pathways.

Our launch credentials

MODUS AI Associates was officially launched on 17 December 2025 through an Agreements Signing & Ribbon-Cutting Ceremony, witnessed by the Guest of Honour, YABhg Tun Dato' Seri Utama Ahmad Fuzi Abdul Razak, the 8th Governor of Penang. MoUs were signed with 20+ international and domestic strategic partners at the launch, including China Ruidi Travel (Beijing) Technology Co., Ltd. The company delivers 12 MIIT-certified AI courses alongside its enterprise transformation programmes.

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